Custom Event Signage at the Four Seasons Baltimore: A Pastel Welcome For An Intimate Celebration

There’s a feeling of exclusivity when you step off an elevator at the Four Seasons Baltimore and greeted by a sign made just for you.

As a designer specializing in custom event signage, I believe a welcome sign can be more than just a visual marker for guests to know they’ve arrived, it also has the potential to be an on-brand beacon that makes guests instantly feel connected to the moment they are about to experience.

My assignment for this intimate milestone birthday event was to create a welcome sign that matched the soft, organic, pastel vibe within in a one-week turnaround!

The Venue: Four Seasons Residences, Baltimore

The Four Seasons Residences are premier waterfront condos above the Four Seasons Hotel in the Harbor East neighborhood of Baltimore. They offer an exclusive entertaining lounge for residents, with sweeping city and harbor views.

Like the hotel, the residences maintain a refined, high-touch experience, including a vetted vendor list, strict insurance requirements, and detailed security procedures for loading, unloading, and setup.
When planning signage for an event here, timing and precision are key! Vendors must be ready to start promptly and wrap up exactly on schedule.

pastel floral themed party with pink floral back drops, black tables and chairs with organic pastel floral tablescape

The Event Theme: Pastel Organic Florals

The party’s aesthetic was light and airy, with organically arranged pastel florals to balance the lounge’s clean, modern lines.

We kept the sign design intentionally simple, not just to shorten production time, but to complement the space, letting the floral elements provide a gentle burst of color while keeping the venue’s sunny, open atmosphere.

Why a Welcome Sign Matters at the Four Seasons Baltimore

In a venue with multiple gathering spaces (lobbies, lounges, private dining areas), a welcome sign is more than just decoration.


It’s a practical, elegant way to:

  • Guide guests to the right location without confusion
  • Signal the event’s style and tone before guests even step inside
  • Add photo moments for both guests and the host’s photographer

Even for a smaller or more intimate celebration, a thoughtfully placed welcome sign can make the experience feel seamless and polished.

Last-Minute, but Still Luxury

This project came together on a quick turnaround, but even with the tight timeline, we created a sign that felt elevated.

It wasn’t the most complex design, but it still featured a hand-drawn illustration of the birthday girl’s favorite flower: peonies! Simple but perfectly matched to the organic floral arrangements, it was just the right design for the space, the occasion, and the client’s needs.

Design & Setup Details

Sign Style: Feminine, hand-drawn florals for an organic look with clean, playful typography and draping silk ribbons

Placement: Hallway by the rooftop entrance to greet arriving guests as they step out of the elevator

Materials: Premium print on rigid board for a crisp, professional finish, displayed on a gold easel from my curated rental options

Setup: Coordinated with venue staff and event planner for compliant, secure installation

Planning Your Event Signage for the Four Seasons Baltimore

If you’re planning an event at the Four Seasons Baltimore, whether in the hotel’s event spaces or the residences’ rooftop, here are a few tips:

  1. Start early to allow for design, production, and vendor approval through the venue’s vetting process.
  2. Have your insurance paperwork ready. The venue will require it.
  3. Plan signage placement strategically to help guests navigate the space with ease.
  4. Choose a design that complements the venue. Light and airy with purposeful color always works beautifully here.
four seasons baltimore party with champagne and caviar on a gold cart

If you’re hosting at the Four Seasons Baltimore and want custom event signage that reflects your style and meets the venue’s requirements, I’d love to create something special for you.

signature cocktails served by caterer, celebration at the four seasons baltimore residences

On the same floral note, check out these custom linen bar signs from this whimsical lavender soiree.

Ready to inquire? Contact me here and let’s start talking about your design ideas!

Vendor Thanks

Planning: @‌honeyandlavenderevents
Venue: @‌fsprbaltimore
Photography: @‌alicetranphotography
Videography: @‌chasinglight.productions
Photobooth: @‌bookextraordinary
Florals: @‌floretandvine
Catering: @‌welldunncatering
Backdrop: @‌lucy.blossoms
Band/DJ: @‌lucyblackent
Favors: @‌rhebs_candies
Welcome Sign: @‌the11amcreative

custom event signage four seasons baltimore pink peonies organic pink typography

Stationery designer and calligrapher in DC, with a background in healthcare, she knows how to listen actively, work collaboratively, meet tight deadlines, and value transparent communication.

She approaches your love story and family dynamics with openness, understanding, and a passion to see more of the world and its beings. Culture and travel are huge inspirations for her art, as she is extremely fortunate to experience various destinations and traditions all over the world. 

As a hopeless romantic who found her soulmate, she is genuinely a fan of love and marriage, and will cheer you on as you navigate one of the biggest celebrations of your lifetime!

ERICKA
DARGAHI

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